The Florist Toolkit I Wish I Had When I Started My Floral Business
Samantha CoelhoShare

When I started my floral business, I spent more time second guessing my pricing than actually designing flowers.
Did I order enough stems?
Did I charge enough for labour?
Did I remember to include delivery, setup, supplies, taxes, or profit?
If you're a florist, chances are you've asked yourself those same questions.
After years of weddings, corporate events, Bloom Bars, and countless spreadsheets, I realized there had to be a better way. So instead of continuing to create the same formulas and templates over and over again, I built them into one place.
That's how The Florist Toolkit was born.
You can explore the full toolkit anytime at https://www.florist-toolkit.com.
Built by a florist, for florists
This isn't another generic business template.
Every calculator, worksheet, email template, and resource inside the toolkit is based on systems I've personally used while running Plantita & Co. Bloom Bar & Studio.
Everything has been tested through real client inquiries, weddings, Bloom Bar activations, workshops, and corporate events.
The goal was simple.
Spend less time behind a spreadsheet and more time designing flowers.
What's included?

The toolkit is designed to help florists save time, price confidently, and run a more profitable business.
Inside you'll find:
- Interactive Florist Pricing Calculator
- Bloom Bar Pricing Calculator
- Wholesale Price List & Order Builder
- Flower Recipe Builder (40/50/10 Formula)
- Stem Cost Calculator
- Invoice Generator
- Deposit Calculator
- Client Email Templates
- SOPs & Event Checklists
- Signage Templates
- Social Media Content Pack
- Marketing Calendar
- Regular updates with new tools and templates
Whether you're creating a bridal bouquet, quoting a corporate activation, or pricing a Bloom Bar, you'll have the tools to calculate everything in minutes instead of hours.
Why pricing matters

One of the biggest mistakes florists make is only charging for flowers.
Your pricing should account for much more than stems.
Think about:
- Labour
- Design time
- Processing flowers
- Mechanics and supplies
- Delivery
- Setup and teardown
- Travel
- Rentals
- Administrative time
- Desired profit
Missing just one of these can mean the difference between making money and working an entire event for less than you deserve.
The pricing calculators inside the toolkit do the math for you, helping you create quotes with confidence.
Stop rebuilding the same spreadsheet
If you've ever copied formulas from one spreadsheet to another, searched through old client folders for pricing, or recreated the same proposal from scratch, you're not alone.
I did the exact same thing.
Eventually I realized I wasn't building a floral business. I was rebuilding my systems every single week.
The Florist Toolkit brings everything together so you can work from one organized, reliable place.

Who is this toolkit for?
The Florist Toolkit was created for:
- Wedding florists
- Event florists
- Bloom Bar businesses
- Corporate floral designers
- Retail florists
- Freelance florists
- New florists looking to price confidently
- Experienced florists who want better systems
Whether you're booking your first wedding or managing dozens of events each season, having repeatable systems saves time and protects your profits.
Why I continue to update it
The floral industry changes constantly.
Wholesale pricing changes.
Flower availability changes.
Client expectations change.
That's why I continue to improve the toolkit with new templates, calculators, pricing updates, and resources based on what's happening in my own business.
When I build something that saves me time, I add it to the toolkit so other florists can benefit too.
Ready to simplify your business?

Running a floral business should be about creativity, not endless spreadsheets and second guessing your pricing.
If you're ready to save hours every week, create more accurate quotes, and build a more profitable business, The Florist Toolkit was made for you.
Visit https://www.florist-toolkit.com to explore all of the tools, calculators, templates, and resources designed to help you run a more efficient and profitable floral business.
I built this toolkit because I needed it myself. My hope is that it gives you more confidence in your pricing, more time to focus on designing, and more freedom to grow the business you've worked so hard to build.